Are you on the verge of hiring an SEO agency? Do you know that you need to hire an SEO company? If so, there are six things you should know to ensure you work efficiently with your chosen SEO expert:
1. Do your research prior to hiring an SEO agency.
If they turn out not to have the skills or knowledge advertised, you have a valid complaint against them.
If they simply turn out to be no better than advertised and you didn’t do your research, you have no right to complain or demand your money back. Do the research and you will find an SEO company who fulfills all of your expectations.
2. Give it some time to start working.
Some people get frustrated because a week or even a month passes and they are not seeing substantial jumps in their traffic rates.
You have to give your SEO professional a chance to do their job. The best search engine optimization strategies take a bit of time to work. That is why SEO is considered a long term strategy for website exposure and traffic.
3. Work with your professional, rather than against them.
If you are going to work with an SEO agency in the long term, make sure to ask them about things you want to do for your site independently.
They can help you add to your site and implement new techniques in a manner that benefits your site. Think of yourself as a team with your SEO company, so you work with them.
4. Do some research and educate yourself if you have a lot of questions on technique and strategy.
It is difficult for an SEO agency to constantly answer technical questions from clients who want to know what is happening with their website. If you learn the basics from your SEO expert and then do some research to learn the details, you can cut out a lot of distracting conversation and allow them to do their job.
5. Don’t hesitate to ask questions when you genuinely need an answer.
A good SEO agency should be willing to answer questions in a timely fashion when they come up. If it is not something you can research or figure out on your own, or if it directly involves the techniques being employed on your site, you should be able to ask questions and get answers.
6. Treat others with the respect you want to be treated with in return.
This is the old golden rule, but applied to the SEO industry. If you are disrespectful and rude to your SEO company, they are not going to willingly work with you very long.
Remember, you wouldn’t be hiring an SEO agency if you knew all about SEO yourself. Give your SEO company some room and allow them to do the job you hired them to do.
As long as you are seeing the results you want, and everything you were promised is being lived up to, then you can benefit tremendously from this relationship.
If your goal is to learn SEO, then take the basics from the SEO expert and learn the rest on your own. You want them to focus on your site, not on answering your questions.